Logo: All Eyes on Isaac
January 2021
Having been inspired by my own wedding logo, my sister Rachael asked me to design a branding package for her nuptials as well. A sports psychologist and an app designer, she and her now-husband wanted a dynamic and edgy look that would match their personas.
My final design drew initial inspiration from the groom's name - Ian Isaac - the initials of which (II) resemble a pause button. This, when combined with an 'R' for "Rachael" rendered to look like a play button, perfectly encapsulated their balancing energy as a couple. Additionally, the logo reflected their athletic dynamism, their love of music, and their go-energy.
Although the logo and accompanying brand served its purpose beautifully at the wedding itself, it continues to serve them as a kind of family crest and as the masthead for their jointly-run blog, which is devoted in part to sports and performance psychology.