Belen Aerospace
In 2021, Belen Aerospace was founded with the hopes of making new discoveries in the realm of space travel. Specifically, the organization seeks to find, cultivate, and promote breakthroughs in Internal Atmospheric Propulsion, a sustainable alternative to traditional chemical propulsion systems. To do this, Belen also hopes to inspire in the next generation a passionate interest in space exploration and its possibilities, driven not by fear but by hope. This inspirational and educational component is at the core of the Belen Aerospace brand.
The brand was based on a retro-futurist aesthetic, mirroring the brand’s hopeful mission. Anchoring the brand, the logo is made up of an uppercase letter B, the initial of Belen. However, this shape not-coincidentally references the rough shape of the Internal Atmospheric Propulsion system which Belen seeks to promote. The ecologically-savvy sustainability of this system is further symbolized in the leaf in the upper right hand corner of the shape. This leaf is made possible by the negative space left by a mid-century modern Star of Bethlehem. This references not only the name “Belen” (Spanish for “Bethlehem”) but the wonder and hope of looking towards the stars for inspiration. Furthermore, the star is made up of 4 asymptotes approaching but never reaching the x or y axis; in analytic geometry, an asymptote of a curve is a line such that the distance between the curve and the line approaches zero as one or both of the x or y coordinates tends to infinity. This represents the infinite possibilities still held in the cosmos.
"Jacob captured the essence, the soul, the driving spirit of our mission and our purpose with his artwork. He comes highly recommended to anyone serious about using beauty and strong symbolism to convey what their organization is and can be at its best."
—Alfred Belen, Founder of Belen Aerospace Corporation
