Mural - SunCoast Primate Sanctuary
I was connected with the new ownership of SunCoast Primate Sanctuary, who have been working to refurbish the exhibits of several of their resident chimpanzees. They asked me to create a mural for one chimp in particular, named Bobby.
When designing anything, I always take into account the psychology of the intended audience. In this case, that meant learning more about Bobby! I did a lot of research into how chimps perceive and engage with color, and drew particular inspiration from a study by Wells, McDonald, and Ringland, as well as another study by Pene, Maramatzu and Matsuzawa. I also interviewed Bobby's caregivers, who helped me better understand Bobby's habits and preferences.
Ultimately, this research became a fruit-salad inspired mural favoring Bobby's favorite snacks as well as colors scientifically observed to stimulate chimpanzees. By using brighter colors in key places where Bobby tends to nap, I was also able to ensure maximum guest visibility.
