When Exelon needed a trailer wrap, they originally requested a plain, electric-blue background behind their logo. I worked with Exelon to uncover their core desire that potential customers feel reassured, rather than frightened, by their service offering. With this in mind, I set out to design a clean, professional, and reassuring wrap that would also clearly and dynamically communicate Exelon’s core service offering.

Spaghetti Western was conceived as an original pasta brand aimed to appeal to both kids and moms looking for "fun" meal options. A limited color palette and smooth geometric forms successfully evoke the feeling of classic western movie posters, while the logo—a cowboy hat that doubles as a bowl of pasta—highlights the theme.